Meet sami

Samantha Ewing, AKA ‘Sami’, is an experienced user experience designer passionate about creating exceptional digital experiences and has dedicated her career to making them a reality. Her journey in the tech industry has been a fascinating evolution, comprising pivotal roles in project management, IT analysis, and quality assurance testing, resulting in a diverse skill set that sets her apart in the world of UX.

With a unique blend of skills and experiences, Sami has honed her craft, specializing in user-centric digital experiences that seamlessly guide individuals toward their goals while meeting essential business objectives.

Beyond her UX research and design expertise, Sami writes informative articles and creates engaging videos thoughtfully tailored to assist newcomers to the UX field and career changers, much like she once was. These resources are designed to refine the skills of experienced designers as well.

Whether you're taking your first steps into the world of UX or are a seasoned pro looking to elevate your expertise, Sami can inspire and support you on your UX journey.